The task
“Codes of Culture” was an AT&T ad campaign that focused on the music, style, food, and artistic expression unique to millennials in a particular area code.
The Execution
Our Denver-based creative agency captured individuals performing on NYC subways. There is not a single New Yorker that hasn’t come into contact with the famous subway dance act. To capture the essence of what it means to be from the (212) area code, we shot these performers in action. The snapshots in this case study capture the energy of both the performers and the city itself while the contrast and grain provide texture that makes you feel like you are sitting right there watching the performance
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